The Wild Circuit - Riot Games

The Wild Circuit is an off-season competition for Wild Rift Esports, the mobile version of League of Legends. It was important for the visual identity to create excitement and to seamlessly integrate into Wild Rift's already recognizable world. Using energetic strokes, we crafted a W mark which symbolizes the gamer's gestures in the mobile game. The high peaks of the W represent the warm-up and cool-down seasons of the tournament calendar and embody the movement and energy of the competition. The completed identity included visual guidelines, and a flexible logo to fit all platform and format needs.