Viktoriya is a Designer & Art Director
Currently at Buck
Some projects are available by request only due to confidentiality.
Selected Work
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Selected Work ↓
CAMPAIGN ━ ART DIRECTIONAgency: BUCK
Client: Microsoft
Visual identity and campaign system for the Microsoft Copilot+ PC and Intel co-marketing partnership. The campaign celebrated the collaboration between the two brands through a series of product-focused visuals, using the Intel square as a transformational device to illustrate the enhanced performance, AI capabilities, and premium features of Copilot+ PCs.
BRAND SYSTEM ━ CAMPAIGN ━ GUIDELINESAgency: BUCK
Client: Riot Games
Visual identity for The Wild Circuit, Riot Games' official off-season tournament series for League of Legends: Wild Rift. Created to keep the competitive scene active between seasons, the identity introduces a dynamic, scalable brand system designed to extend seamlessly across digital platforms and tournament experiences.
DESIGN TEMPLATES ━ SYSTEM DESIGN ━ ART DIRECTIONAgency: BUCK
Client: Google
Iconography system for Meta, created for both functional and marketing applications. The system extends the visual language of the brand through humanistic curves, open spacing, and layered depth, resulting in a cohesive family of icons across digital experiences.
ICONOGRAPHY ━ SYSTEM DESIGN ━ ART DIRECTIONAgency: BUCK
Client: Meta
Iconography system for Google Cloud, designed to create a cohesive visual language across the Google ecosystem. Rooted in symmetry, balance, and clarity, the system reflects the collaborative relationship between the Google flagship brand, Google Cloud, and its diverse users.
Meta – Iconography
ICONOGRAPHY ━ SYSTEM DESIGNAgency: BUCK
Client: Meta
Iconography system for Meta, created for both functional and marketing applications. The system extends the visual language of the brand through humanistic curves, open spacing, and layered depth, resulting in a cohesive family of icons across digital experiences.
LAUNCH REEL ━ ART DIRECTION ━ GUIDELINESAgency: BUCK
Client: Lucie Health Marketplace
Introductory launch film for Lucie Health, presenting the Lucie Health Marketplace and the company's vision for making healthcare more accessible, transparent, and easier to navigate.
ICONOGRAPHY ━ SYSTEM DESIGNAgency: BUCK
Client: AT&T
Iconography system refresh for one of the world's largest telecommunications companies. Designed to complement the AT&T typeface, the functional icon system extends the brand's visual language through a cohesive set of forms, proportions, and typographic details.
EXPERIENTIAL DESIGN ━ EVENT IDENTITY ━ ART DIRECTIONAgency: MKG
Client: Delta Airlines
A comprehensive visual identity for Delta Air Lines' GRAMMY Awards® activation, created for a week-long series of performances, exclusive events, and experiential installations. The design system unified the experience across environmental graphics, digital assets and physical spaces.
Seth MacFarlane Album
PACKAGING DESIGNIn House: Universal Music Group
Client: Republic Records
Album packaging for In Full Swing, Seth MacFarlane's jazz record released through Republic Records and Verve Records. The design pays tribute to the timeless aesthetic of classic jazz albums while reflecting Seth's distinctive creative voice.
EXPERIENTIAL DESIGN ━ EVENT IDENTITY ━ ART DIRECTIONAgency: MKG
Client: Fila
Global launch campaign for FILA's limited edition Everest Collection, inspired by Reinhold Messner's historic 1978 ascent of Mount Everest. The campaign celebrated FILA's adventurous heritage through an immersive New York City pop-up and coordinated activations across eight international markets spanning three continents.
