FILA Explore

Inspired by Reinhold Messner’s summit of Mount Everest in 1978, FILA launches a limited edition collection, which includes the Canyon, Mountain, Woods, and Elements sets. Following FILA’s adventurous heritage tradition, the collection encourages its consumers to explore the natural world around them.

Launching with an NYC interactive pop-up as well as launch celebrations in 8 international markets, across 3 continents: Tokyo, Los Angeles, Chicago, Seoul, Beijing, Guangzhou, Mumbai, and Brazil.

Press:

High Snobiety
Hypebeast
BizBash

63M+ Total Social Impressions
50M+ Earned Media Impressions in the US

Japan

China:
Beijing + Guangzhou

Greece

Chicago:
ComplexCon

Agency
MKG

Creative Direction
Johan Gerdin

Art Direction
Claire Roudabush

Graphic Design
Viktoriya Tsoy
Gale Tan

3D Design
Katy Bohurjak
Marilyn Duellman

Accounts
Carly Rebecchi

Production
Mili Marcetic
Sarah Bross

Production Assistance
Nathan Simpson

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