Johnny Mo’s Pizzeria

Johnny Mo’s was born out of a lifelong friendship between two friends who could agree on everything, except which style of pizza is best - Thin New York Style or Deep Dish Chicago Style? Naturally, they decided to find out by opening a pizzeria that offers both!

Johnny can always be found in the pursuit of a thin slice of the New York variety, while Mo has an undying appetite for the deep dishes of Chicago, the branding for this restaurant depicts this exact conflict, while still clearly illustrating that no matter what, they are in this together. The overall brand language celebrates both visuals from each city, while the logo secretly tells you which style each co-owner enjoys.

Website (Current website design is now managed by local designers/owners.)